Background: Cochrane Poland is putting an effort to promote and disseminate Cochrane evidence among both practitioners and healthcare consumers.
Objectives: To present our experience with using plain-language summary (PLS) as a tool for raising awareness of Cochrane evidence and using social media as dissemination channels.
Methods: In March 2016 we launched Cochrane Poland fanpage and in November 2016 Twitter profile. PLS are translated by 18 translators, many of them medical students. We have also established partnership with the University of Warsaw’s educational project 'Humanities for Health', engaging 24 translators of the Institute for English Studies, University of Warsaw, in translations of Cochrane PLS into Polish as a part of their translation training.
Results: The number of PLS available in Polish is constantly growing. In order to disseminate those PLS a Facebook fanpage was launched and 136 posts have been published, some of them reached over 3000 recipients. The popularity of the fanpage is constantly growing. A Twitter profile was established to disseminate to a broader audience, so far 52 tweets have been published, some of them were received by more than 2000 individuals. We are diversifying disseminated forms by recording podcasts and preparing graphic forms of PLS (blogshots).
Dissemination is based on organic and partnership reach. Our posts get to young adults between 25-34 years old and 65% of our fans are women. On average our posts reach about 500 individuals; the most hot topics are statins, vaccines and alternative medicine, while on Twitter the most often displayed tweets are about supplementation.
Moreover evidence from Cochrane reviews is used in educating students from the Dietetics Faculty and raising their awareness of availability of such evidence. We plan to use PLS during Science Festival outreach activities to educate health care consumers/public representatives about Cochrane evidence.
Conclusions: Launching profiles at different social media environments helps to reach different groups of people. PLS can also be used as tools for raising awareness of Cochrane evidence in every day life.